Nice to meet you
Chief Impact, LLC was founded by Alyssa Schroeder, who currently provides all Fractional Chief Marketing Officer (CMO) and strategic consulting services for the company.
Alyssa most recently was the Chief Marketing Officer (CMO) and Sales Officer (CSO) for the maker of the #1 Best Selling Card Game on Amazon, Taco Cat Goat Cheese Pizza. At this startup, Alyssa was able to apply her expertise gained from her 15+ year career in consumer goods to set a long-term sustainable strategy for Dolphin Hat Games, build their marketing & sales departments, focus their product development, lead market research, and ultimately 2.5x revenue worth millions in <2 years.​​
Experience with Top Brands
Alyssa's experience spans from startups to billion-dollar iconic American brands across Consumer Packaged Goods, Toys & Games, Health & Wellness, and specialty retail. Explore her brands below by clicking on each logo.
Alyssa's focus
Alyssa serves brands that make the world a better place. Her primary focus is in healthy consumer packaged goods (CPG), health & wellness, and board/card games. Whether you are developing a card game that brings families together or making the next best functional beverage, Alyssa wants to further companies with a purpose. If you are a larger brand, she also offers project based strategic consulting for when you need that extra set of hands.
Alyssa Drives Results
Adjunct Professor
Alyssa is also an Adjunct Marketing Professor at the Ohio State University Fisher College of Business, currently ranked in the Top #10 for public undergraduate universities. Her courses include Marketing Strategy 4203 where she teaches business students how to build a strategic plan, STP (Segmentation, Targeting, Positioning), the 4 P's ( Place, Product, Price, Promotion) and more. Then she also teaches a Marketing Projects 4204 where she leads her students through a real-world marketing challenge with a real client. Alyssa is also an alumni of the Ohio State where she graduated Magna Cum Laude with Honors in Marketing.
Kellogg MBA
Alyssa also has her MBA from the top MBA program in the world for marketing, Northwestern's Kellogg School of Management. There she majored in Strategy & Managerial Analytics and received full-time offers from Top-Tier companies including McKinsey & Company, the #1 management consulting firm in the world and Procter & Gamble, the blue-chip birthplace of CPG.