Services
What is the scope of a Fractional CMO?
As your fractional CMO, my scope could cover all of the below aspects that a full-time CMO would cover.
Build your marketing
& sales teams
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Hiring, mentoring, and developing a high-performing marketing team.
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Defining team structure and ensuring alignment with business goals.
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Managing agency and vendor relationships.
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Driving a strong marketing culture that fosters innovation and collaboration
Build & sell in your innovation pipeline
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Leverage the strengths of your brand along with the unmet needs identified in market research to unlock a winning pipeline
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Teach how to qualify concepts before spending money creating products consumers do not want or need​
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Refine concepts to ensure in market success
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Create compelling sell stories for buyers with real data that results in placement again and again
Set your company
vision, strategy, and KPIs
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Setting the overall vision that helps keep your company on track
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Developing and executing brand, product, and go-to-market strategies.
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Leading competitive and market analysis to inform strategic decisions.
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Communicating marketing strategy to executives, investors, and stakeholders.
Position your brand for success
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Helping ensure your creative positions you to a specific target with a specific benefit, a real point of difference and reasons to believe you are the best.
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Owning brand positioning, messaging, and customer perception.
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Ensuring a seamless and engaging customer journey across all touchpoints.
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Leading creative, storytelling, and content marketing strategies.
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Managing PR, reputation, and crisis communications.
Understand your consumer via market research
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Helping you identify who is your core consumer now and who it could be in the future
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Understanding what is making you successful today to leverage in the future
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Identify roadblocks that can unlock growth
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Establishing the correct methodologies, performing scrappy research, and finding research partners for sustained success
Manage budget, forecasts, P&L, and tech stack
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Setting and managing the marketing budget to maximize ROI.
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Forecasting revenue impact from marketing initiatives.
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Balancing brand-building efforts with short-term revenue-driving tactics.
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Managing P&L accountability for marketing investments.
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Help you setup your tech stack to automate, track, and manage your processes as efficiently and amazingly as possible.
How is a Chief Revenue Officer (CRO) Different?
The main difference is in sales leadership, enablement, and business development.
Revenue Strategy & Growth
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Defining and executing the company's revenue growth strategy.
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Aligning sales, marketing, partnerships, and customer success to drive revenue.
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Identifying new market opportunities and revenue streams.
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Setting pricing, packaging, and monetization strategies.
Customer Success & Retention
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Owning customer lifecycle management to maximize lifetime value (LTV).
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Developing retention, renewal, and expansion strategies.
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Reducing churn and increasing customer satisfaction.
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Overseeing account management, onboarding, and customer support teams.
Sales Leadership & Enablement
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Building, scaling, and managing high-performing sales teams.
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Developing sales processes, playbooks, and pipeline management.
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Establishing quotas, KPIs, and performance metrics for the sales team.
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Overseeing B2B, DTC, and/or enterprise sales functions.
Financial Oversight & Forecasting
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Managing revenue forecasting, reporting, and analytics.
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Aligning revenue goals with financial targets and company objectives.
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Ensuring accurate sales forecasting and pipeline visibility.
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Optimizing pricing, contract negotiations, and revenue operations.
Marketing & Demand Generation Alignment
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Ensuring marketing efforts drive high-quality leads and conversions.
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Aligning brand messaging with revenue objectives.
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Optimizing customer acquisition, retention, and upsell strategies.
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Collaborating with marketing on go-to-market (GTM) initiatives.
Partnerships & Business Development
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Driving strategic partnerships, alliances, and channel sales.
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Identifying and developing new business models and growth opportunities.
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Expanding distribution channels and exploring new revenue sources.
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Negotiating large-scale deals and enterprise contracts.
Chief of Staff (aka projects)
Are you the head of marketing just looking for some extra help? Or need someone as an interim leader? Pending availability, feel free to reach out on any topics covered above to see if it might be a good fit!