Plans
Alyssa offers four plans: Accelerate, strategy session, advisor, and project based.
1. "Accelerate" Package
This is the most in-depth coverage as Fractional Chief Marketing Officer (CMO) or Revenue Officer (CRO). It covers the same responsibilities as a full-time CMO/CRO but on a part-time basis.
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Builds out marketing & sales strategy, establishes quantifiable goals, reporting, and more.
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Build out and leverage the team for cost efficient execution: Hire, train, oversee, evaluate and fire vendors, employees, & contractors to cost efficiently execute the strategy.
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Daily meetings with the team, weekly review calls, and Quarterly Planning calls.
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Dedicated working times possible (if desired)
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2. One-Time Strategy Session
This is a one-time strategy session. This is included in the “Accelerate” package or comes before the “Advisor” package.
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2 Week preparation
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4-6 hour Strategy Session (zoom or in person*)
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Week 1 - Client completes questionnaire
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Week 2- Alyssa studies and prepares.
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Week 3 – Have the session & deliver final.
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Deliverables:
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Refined (or new) multi-year strategy boiled down into 5 key slides and a “Strategy on a Page” for easy reference
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Will be focused on specific pain points or focus areas (ex. Distribution, velocity, etc.)
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What needs to be true the next 12 months
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Task list for next 3-6 months
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3. "Advisor" package
This is a lighter-touch package where the goal is to help guide execution of the strategy session.
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Cost-efficient execution of the plan when budget is limited and timelines are longer.
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Standing check-in calls every other week, Quarterly Planning calls. Other calls as needed but not on a daily or regular basis.
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Unlimited email correspondence
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Available after at least one 90-day sprint with Accelerate or Strategy Session
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